Farida is a fashion brand born in 2025 with a mission to celebrate elegance, individuality, and the inspiring stories of women. Each piece we create is thoughtfully designed to reflect strength, grace, and authenticity — because we believe fashion should tell a story and make you feel confident in your own skin.

Behind Farida are two passionate co-founders:

Reham Salem, our Co-Founder and CEO, brings a creative vision shaped by years of storytelling, media, and community-building. She leads with heart and purpose, making sure every design reflects meaning and impact.

Mohammad Aljobairi, Co-Founder and COO, ensures that every detail — from operations to execution — runs with excellence and care. With a strong background in building scalable systems, he keeps our brand grounded and growing.

Together, we launched Farida not just as a fashion line, but as a movement — where every detail matters and every piece honors a woman’s story.